Art Direction, Surface Design + Illustration
Inspired by the romance of France in the late 19th Century, the logo for bespoke jewelry company, Demimonde, uses an uneven base line to give the design a carefree, calligraphic feel while filigree drips with jewels similar to that of a chandelier. This feeling is carried through the rest of the identity system appearing on the website, business cards, and hangtags.
